Just like any other industry, there are plenty of terms and phrases that only SEO specialists know the meaning of. When you are just beginning to learn the basics of SEO, getting familiar with these terms is also important since it will help you understand this marketing process even more. Here’s a list of 12 SEO terms that everyone who wants to know SEO should learn:
Black hat SEO – Black hat refers to a set of SEO techniques that only serve to please search engines without even considering people’s needs. These SEO tactics are underhanded ones; examples of these tactics are linked scheming and cloaking. Although black hat SEO is effective in the sense that results roll in quicker, once you are caught using these tactics, your website will be removed from Google’s search engine results pages.
Backlink – Also known as inbound link, backlink is the term used to refer to the link coming from another website to yours. Backlinks are important for SEO because search engines think of them as votes that your site receives. The more votes (links) that you get from relevant sites, the better your search rank will be.
Keyword – Also referred to as a search term, keywords are words and phrases that online users enter on the search field when querying a search engine.
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