The holographic technology developed by researchers at the Cambridge University is now being adopted and incorporated into Jaguar Land Rover vehicles. This new holographic tech presents a new kind of heads-up display (HUD) for passenger vehicles, which is the first of its kind to utilize laser holographic techniques. Various information such as road speed, cruise control set speed, gear position, turn-by-turn navigation, and traffic sign recognition are projected onto the windscreen. With this hi-tech feature, the driver no longer has to take his eyes off the road.
The technology, which was conceptualized by Cambridge University’s engineering department over a decade ago, is now available on all brand-new Jaguar Land Rover passenger vehicles. Researchers behind the holographic HUD display believes that this technology is another step forward towards cars providing a more immersive driving experience and safety improvement that can someday monitor even the driver’s behavior and state of mind.