Is Web Development a Wise Investment?

June 7, 2016 | Comment

Are you one of those business owners who once hired a web developer, had a bad experience trying to get a website up and running, and vowed never to waste money on web development ever again? If so, then you definitely need to read this.

The Misunderstanding

Many business owners have this concept of web developers being nothing but a “bunch of cowboys” out to get their money without offering any real value in return. The developers, on the other hand, claim that the only reason why these business owners had bad experiences with web development is that they failed to give their developers a detailed web design brief. Now, there are business owners who believe that because the developers are the ones who know all about website development, they should be the ones preparing the brief. Thus goes the cycle of misunderstanding that leads to bad web development experiences.

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The Solution

So, how do you ensure that the next time you put your trust in a web development company, your investment will not be wasted? First, you need to realize that preparing a detailed web design brief is YOUR responsibility, not the developer’s. After all, you’re the one who knows what you expect your website to do for your business. You may not be familiar with the technicalities of web development and design, but you know what you want your website to look like and what functionalities it should have.

Remember that web development companies have a reputation to protect, so they generally strive to do their best for their clients. But they need to know exactly what you want them to do for you. Tell them why you want to set up a website, what you want people to be able to see and do when they visit the site, and what you expect the site to do for your business. Clear communication is the key to a successful web development project.